Study Guide for Marketing: Real People, Real Choices Michael R. Solomon

ISBN: 9780132177108

Published: June 15th 2011

Paperback

240 pages


Description

Study Guide for Marketing: Real People, Real Choices  by  Michael R. Solomon

Study Guide for Marketing: Real People, Real Choices by Michael R. Solomon
June 15th 2011 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 240 pages | ISBN: 9780132177108 | 7.14 Mb

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people makingMore This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.

A five-part organization covers making marketing value decisions, identifying markets and understanding customers needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.



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